Cookies & Privacy Policy


Our Policies

Your privacy is important to us. All information collected through your use of our website site is intended to be used as a means to better serve our current and future customers.


  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We loathe spam as much as you do!
  • We will never sell, rent or otherwise distribute or make public your personal information


Along with Carfraemil's business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are visiting this website from outside of the EU, please check your own country of residence's specific data protection and user privacy legislation before proceeding to view our website.


This website collects and uses personal information for the following reasons:

3.1 Site visitation tracking
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. While IP addresses, which are recorded by GA, can sometimes be used to personally identify you, we have added an additional layer of protection by implementing a system of IP anonymisation with GA. We consider Google to be a third party data processor (see section 6.0 below).

GA makes use of cookies, details of which can be found on Google’s developer guides

Our policy is that cookies data collected by GA will be retained for a period of 50 months after which point GA will delete the data. Should you visit our website in the intervening period, the “clock” will resent for a further 50 months.

We also use Clicky to log and analyse the traffic to our web site. You may review Clicky's privacy policy at A "Unique ID" tracking cookie is used, as for GA, for the purpose of identifying unique visitors, but otherwise no "personal data" is logged.

Disabling cookies via the options menu on your internet browser will stop GA and Clicky from tracking any part of your visit to pages within this website. You can also delete any cookies that are already stored on your computer’s hard drive.

To find out more about cookies, including seeing what cookies have been set and how to manage and delete them, visit

If you do not wish to accept cookies from our website, please leave this site immediately and then delete and block all cookies from this site.

3.2 Website contact form

Should you choose to submit an enquiry via our contact form, the name and email address you enter, along with your enquiry details and the time and date that you submitted the comment will be sent to [email protected]. This information is only used to identify you for the purposes of handling your enquiry. Carfraemill may share this information internally in order to appropriately answer your enquiry. It is not passed on to any of the third-party data processors detailed below. None of these details will be shown on the public-facing website.

If you are under 16 years of age you MUST obtain parental consent before contacting us via the contact form.

3.3 Email newsletter

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to MailChimp who provide us with email marketing services. We consider MailChimp to be a third party data processor (see section 6.0 below). The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.

Your email address will remain within MailChimp’s database for as long as we continue to use MailChimp’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.

While your email address remains within the MailChimp database, you will receive periodic (at most, once or twice a month and usually less frequent) newsletter-style emails from us.

3.4 Online booking

We use an online booking tool provided by Little Hotelier and its parent organisation SiteMinder. When you click "book now" on our website, you will be transferred to a dedicated Carfraemill booking page hosted by Little Hotelier. From there, you can book a room at Carfraemill and in doing so you will provide personally identifiable information which makes it possible to complete the booking. This will include name, email address, address, contact number and other details provided by you. It also will include your payment information. The information is stored within the Little Hotelier central reservation system. Little Hotelier adopts industry best practice and strict security controls to protect your data (see section 6.0).

If you are under 16 years of age, you must not make an online booking with us.


Only limited personally identifiable information is stored on this website.
Personally identifiable information is stored within the Little Hotelier booking system to ensure that room bookings can be processed, that third party booking channels can be managed, that payment can be taken by Carfraemill and that Carfraemill is able to service customers. Little Hotelier complies with GDPR - full details are available within 6.0 below.


This information will follow shortly -details are currently be reconfirmed.


We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section 2.0.


We will report any unlawful data breach of Carfraemill or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.


The data controller of this website is: Carfraemill which is a UK partnership.

Whose registered office is:
Carfraemill, Lauder, Scottish Borders, TD2 6SE


This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes. Specific policy changes and updates are mentioned in the change log below.

10.0 Change log

25/05/2018 – version 1.0

Updated privacy policy instigated